Like many creatives, I spent a lot of time finding my voice. I began my agency career in Chicago, working on accounts like The Chicago Sun-Times and the Illinois Lottery for both print and television. Over the years, I've explored many facets of design and advertising, eventually realizing the common thread that ties them together – how the message resonates emotionally with the consumer.

I find joy in creating brands and positioning them to not only satisfy the current culture but also to have a depth that leaves lasting impressions and fosters brand loyalty. Although design initially brought me into this line of work, I also have a deep appreciation for writing and its crucial role in communicating the brand's voice to its audience.