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Client: Human Synergistics International - Print Ad
This ad was part of an intense rebranding effort for this internationally-respected company that develops organizational culture for Fortune 500 companies and Ivy League universities. The ad not only had to quickly communicate how important culture is to an organization but also provide information on upcoming tradeshows and seminars. Along with this rebranding effort, the tagline "Culture First" was developed to illustrate the important place culture has in any organization that wants to evolve and succeed.
Client: Human Synergistics International - Print Ad
This campaign continues with the same core message—"Culture First." This particular piece focuses on the fact that, even though the job market is tough, without a good organizational culture a company can still lose vital employees as the economy recovers.
Client: Lettuce Entertain You Enterprises - Promotional Posters + Ads
Lettuce Entertain You has produced many amazing restaurant concepts that offer a wide variety of cuisines at varied price points. Also, to promote customer loyalty, they have a very popular frequent diner program. This campaign that promotes the program was targeted towards a younger market that values individuality...and great food. Texting promotions and QR codes were also utilized to enhance appeal to the younger demo.
Client: Lettuce Entertain You Enterprises - Promotional Posters + Ads
Lettuce Entertain You has produced many amazing restaurant concepts that offer a wide variety of cuisines at varied price points. Also, to promote customer loyalty, they have a very popular frequent diner program. This campaign that promotes the program was targeted towards a younger market that values individuality...and great food. Texting promotions and QR codes were also utilized to enhance appeal to the younger demo.
Client: Lettuce Entertain You Enterprises - Promotional Posters + Ads
Lettuce Entertain You has produced many amazing restaurant concepts that offer a wide variety of cuisines at varied price points. Also, to promote customer loyalty, they have a very popular frequent diner program. This campaign that promotes the program was targeted towards a younger market that values individuality...and great food. Texting promotions and QR codes were also utilized to enhance appeal to the younger demo.
Client: Prima Development in Lake Las Vegas - Print Ad
This ad was developed for these wine-inspired luxury condominiums located in the Lake Las Vegas Resort just outside of Las Vegas, Nevada. The image conjures up all of their core messages about their amenities—from golf, mountains, the lake setting and, of course, vino.
Client: Joe's Seafood, Prime Steak & Stone Crab - Trifold Billboard Campaign
This campaign was applauded for hitting its mark and capturing the appropriate attitude of people driving into Las Vegas. By acknowledging the sometimes decadent intentions of Las Vegas visitors, these billboards connected with travelers while allowing Joe's to "rise above" the debauchery found in Sin City.
Client: Joe's Seafood, Prime Steak & Stone Crab - Trifold Billboard Campaign
This campaign was applauded for hitting its mark and capturing the appropriate attitude of people driving into Las Vegas. By acknowledging the sometimes decadent intentions of Las Vegas visitors, these billboards connected with travelers while allowing Joe's to "rise above" the debauchery found in Sin City.
Client: Joe's Seafood, Prime Steak & Stone Crab - Trifold Billboard Campaign
This campaign was applauded for hitting its mark and capturing the appropriate attitude of people driving into Las Vegas. By acknowledging the sometimes decadent intentions of Las Vegas visitors, these billboards connected with travelers while allowing Joe's to "rise above" the debauchery found in Sin City.
Client: Mon Ami Gabi - Print Ad
The authentic French bistro wanted a print campaign that accurately portrayed the energy, romance and richness of their dining experience.
Client: Joe's Seafood, Prime Steak & Stone Crab - Print Ad
Joe's offers, not only amazing seafood and steak, but also amazing service by tuxedo-clad servers in an unusually sophisticated yet casual atmosphere. This campaign highlights a variety of their signature items with the simple message "Life is Grand."
Client: Joe's Seafood, Prime Steak & Stone Crab - Print Ad
This ad was geared to Las Vegas locals for a summer ad buy in the off-season. Las Vegas summers are unbearlingly hot and they wanted to communicate the idea of "refreshing." The ad lets people know that, despite being on The Strip, Joe's is a sophisticated and genuine place to dine without a lot of the "players" one might otherwise experience in Sin City. Headline: "She Really Is His Daughter. Refreshing."
Client: Illinois Lottery - Outdoor Campaign
Used for the Pick 3 and Pick 4 games, this campaign added a little personalisty and a lot of fun to playing these particular lottery games.
Client: The Sherwood Inn - Print Ad
This Montana hotel hosts a restaurant, a bar and a boutique salon, all with a "Robin Hood" theme. This ad campaign used humor to give the place a needed hip edge. This particular ad promoted that the hotel was dog-friendly as it often caters to hunters.
Client: The Sherwood Inn - Print Ad
This Montana hotel hosts a restaurant, a bar and a boutique salon, all with a "Robin Hood" theme. This ad campaign used humor to give the place a needed hip edge.
Client: The Sherwood Inn - Print Ad
This Montana hotel hosts a restaurant, a bar and a boutique salon, all with a "Robin Hood" theme. This ad campaign used humor to give the place a needed hip edge.
Client: The Sherwood Inn - Print Ad
This Montana hotel hosts a restaurant, a bar and a boutique salon, all with a "Robin Hood" theme. This ad campaign used humor to give the place a needed hip edge.
Client: Nigro - Sequential Quarter-Page Print Ads
This ad series showed up, sequentially, in various trade publications in Las Vegas to announce this development company's new identity. Each division is illustrated using the elements of their new logo. It allowed the firm to show up very differently than any other developer in their market.
Client: Nigro - Sequential Quarter-Page Print Ads
This ad series showed up, sequentially, in various trade publications in Las Vegas to announce this development company's new identity. Each division is illustrated using the elements of their new logo. It allowed the firm to show up very differently than any other developer in their market.
Client: Nigro - Sequential Quarter-Page Print Ads
This ad series showed up, sequentially, in various trade publications in Las Vegas to announce this development company's new identity. Each division is illustrated using the elements of their new logo. It allowed the firm to show up very differently than any other developer in their market.
Client: Stripburger - Print Ad
This saucy burger joint recently opened on The Las Vegas Strip. Their amazing food and delicious views provide patrons a great spot for people watching. This retro print campaign took a tongue-in-cheek approach to the Strip's renowned sexy side by emulating the covers of various Las Vegas "alternative" publications.
Client: Cafe Ba-ba-Reeba! - Print Ad
This amazing restaurant focuses on Spanish cuisine that primarily consists of tapas—small plates that are shared. This idea is conveyed with a photograph of a matador who also happens to be of very small stature. The headline reads "Small. Authentic. Spanish."
Client: USA One Credit Union - In-Branch Posters
While credit unions have been gaining some positive press lately as banks keep piling on new fees, they're still perceived as being somehow less advanced than banks. These in-branch posters are part of a campaign to change that image, showing that they're every bit as savvy as banks with many of the same offerings.
Client: Metra - Outdoor Campaign
This campaign was an effort to reposition Metra as an attractive choice for Chicagoland commuters. Unlike previous campaigns, it focuses on how people can better utilize their time—whether it be time spent on the train or time spent elsewhere because of the quicker commute. The tagline was also modified to speak of the ease and convenience Metra has to offer it's riders.
Client: Metra - Outdoor Campaign
This campaign was an effort to reposition Metra as an attractive choice for Chicagoland commuters. Unlike previous campaigns, it focuses on how people can better utilize their time—whether it be time spent on the train or time spent elsewhere because of the quicker commute. The tagline was also modified to speak of the ease and convenience Metra has to offer it's riders.
Client: Metra - Outdoor Campaign
This campaign was an effort to reposition Metra as an attractive choice for Chicagoland commuters. Unlike previous campaigns, it focuses on how people can better utilize their time—whether it be time spent on the train or time spent elsewhere because of the quicker commute. The tagline was also modified to speak of the ease and convenience Metra has to offer it's riders.
Client: The Hunt Club - Quarter-Page Print Ad
The Hunt Club has a well deserved reputation for late night decadence. This quarter-page print campaign capitalized on that fact to highlight the club's weeknight specials.
Client: The Hunt Club - Quarter-Page Print Ad
The Hunt Club has a well deserved reputation for late night decadence. This quarter-page print campaign capitalized on that fact to highlight the club's weeknight specials.
Client: The Hunt Club - Quarter-Page Print Ad
The Hunt Club has a well deserved reputation for late night decadence. This quarter-page print campaign capitalized on that fact to highlight the club's weeknight specials.
Client: Habitat for Humanity Las Vegas - Billboard
This pro-bono project, created during the height of reality shows focusing on flipping homes, helped create interest in the charitable goals of Habitat for Humanity.
Client: Mon Ami Gabi - Promotional Posters
Part of doing restaurant marketing is creating materials for short-term promotions. Each promotion should accurately convey the flavor of the event while still retaining the restaurant's voice. Both of these posters promote Mon Ami Gabi's Lemon Fests from different years.
Cliens: Cafe Ba-ba-reeba! + Mon Ami Gabi - Promotional Posters
These posters promote events that have become long-standing traditions for both Cafe Ba-ba-reeba! and Mon Ami Gabi.
Clients: LGO + M Street Market - Promotional Posters
These posters promote a seasonal wine tasting event held in Santa Monica, California.
Client: Hard Rock Hotel & Casino - Print Ad
This campaign was created to bring the Hard Rock back to its roots and differentiate it from other hotels that simply followed the trends. Its focus on the people, the music and the heart on which the hotel was built. The tagline: "Play Your Heart Out."
Client: Hard Rock Hotel & Casino - Print Ad
This campaign was created to bring the Hard Rock back to its roots and differentiate it from other hotels that simply followed the trends. Its focus on the people, the music and the heart on which the hotel was built. The tagline: "Play Your Heart Out."
Client: Hard Rock Hotel & Casino - Print Ad
This campaign was created to bring the Hard Rock back to its roots and differentiate it from other hotels that simply followed the trends. Its focus on the people, the music and the heart on which the hotel was built. The tagline: "Play Your Heart Out."
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Portfolio: Advertising